Great market research provides critical insight for understanding your marketplace more clearly, creating a more appealing product, and connecting more effectively with customers and potential customers. We believe that every organization, large or small, research veterans or beginners, should be able to obtain high-quality market research affordably, and with excellent service. Because our goal is the same as yours: to help our customers be ever better.

Who we are

Mitch Sanders, Partner
Jon Siegel, Partner
  • Duke: Math and Political Science
  • University of Rochester: Ph.D. in Political Science
  • University of Pennsylvania, B.A.s. In History, Political Science
  • Stanford University, M.A. Political Science
Prior Positions
  • Director of Quantitative Research at Smith-Dahmer Associates
  • Gongos Research, Harris Interactive
  • Faculty positions at Florida State University, Notre Dame
  • Senior VP, Marketing Sciences, Harris Interactive
  • Senior VP, General Markets, Harris Interactive
  • Director, Customer Research, Fannie Mae
  • Understanding Multivariate Research, Quirk’s, Political Analysis, Theory and Research in Education
  • Public Perspective, Marketing Research, Political Behavior, Western Political Quarterly
Fun Statistical Fact
  • Once created a probability transition model of Billboard top-10 singles charts
  • Learned about probability and the value of a walk by playing Strat-o-Matic Baseball