Great market research provides critical insight for understanding your marketplace more clearly, creating a more appealing product, and connecting more effectively with customers and potential customers. We believe that every organization, large or small, research veterans or beginners, should be able to obtain high-quality market research affordably, and with excellent service. Because our goal is the same as yours: to help our customers be ever better.
Who we are
Mitch Sanders, Partner
Jon Siegel, Partner
Education
- Duke: Math and Political Science
- University of Rochester: Ph.D. in Political Science
- University of Pennsylvania, B.A.s. In History, Political Science
- Stanford University, M.A. Political Science
Prior Positions
- Director of Quantitative Research at Smith-Dahmer Associates
- Gongos Research, Harris Interactive
- Faculty positions at Florida State University, Notre Dame
- Senior VP, Marketing Sciences, Harris Interactive
- Senior VP, General Markets, Harris Interactive
- Director, Customer Research, Fannie Mae
Publications
- Understanding Multivariate Research, Quirkâs, Political Analysis, Theory and Research in Education
- Public Perspective, Marketing Research, Political Behavior, Western Political Quarterly
Fun Statistical Fact
- Once created a probability transition model of Billboard top-10 singles charts
- Learned about probability and the value of a walk by playing Strat-o-Matic Baseball
