The stakes are high with advertising, so it's important to keep surprises to a minimum.

Precise and accurate feedback on your ads requires a high-quality technological framework, meticulous execution and an engaging survey platform. Our implementation can meet those needs for print, radio or TV, online ads, whether you're looking for a one-time evaluation or an ongoing assessment.

AA&U studies are great for immersion into the mindset of the consumer.

With questions tailored to fit your industry and your products, you can find out what consumers think, what they know, and what they do. The old saying "knowledge is power" certainly applies in market research, where the broad scope and extreme flexibility of an AA&U study means that the answers and insights gained are powerful indeed.

A brand's identity functions as a signal to consumers, but is your message getting through?

With a brand perception study, you can learn how your brand compares to consumer expectations, and to the competition. We take a holistic approach, using a carefully selected set of questions and comparisons to understand where your brand is today, and how it might go where you want it to go in the future.

Many ideas sound good, but identifying the real winners can be challenging.

With a concept test you can solicit direct input from the ultimate arbiters of commercial success: consumers. Concept tests will predict whether your concepts will be greeted with indifference or enthusiasm in the marketplace, and whether or not the price is right. We can also drill down to learn the reasons behind those reactions, and for further nuance we can even test the relative appeal of specific words and phrases within a concept.

They've engaged with you before, but how can you encourage them to come back again?

That's the key question of customer satisfaction/loyalty research. And the most effective answer will arise from a focus on specific—and actionable—consumer experiences. By implementing a Satisfaction/Loyalty study you can find out what's important to your customers, how well you're delivering, and the potential for improvement if you were to do even better. With this approach you're not just measuring customer satisfaction and loyalty, you're also gaining the insights needed to influence them.

Unless you sell only a single version of a single product—

And these days, who does?—you may find yourself competing not only with other companies, but also with your own products. Maybe your products are tiered as good/better/best, or perhaps you have different "flavors" of a single product. In either case, you need a strategy for optimizing your offerings. A lineup optimization study can tell you, step-by-step, how to achieve the best possible balance of broad appeal and niche marketing. With the results you can ensure that your own product lineup is harmonious and cooperative…and leave the competition to your competitors.

Everyone wants to "build a better mousetrap,"

But these days products are a lot more complicated than mousetraps. As you contend with the task of crafting just the right offering, input from consumers is essential. Which features would disappoint consumers if they were absent? Which features would delight consumers if they were present? And which features are simply not relevant? Find out what really matters in your market, and the world will beat a path to your door (or website).

A century ago Henry Ford could get away with offering consumers “any color…so long as it’s black,”

But today's diverse consumers expect a much broader spectrum of products. A segmentation study will identify different consumer types based on the specific factors that are important to your business. With the results you can discover the most promising target segments for your products, or develop the most promising products for your target segments. By providing a thorough understanding of an actionable typology of consumers, a segmentation study can be invaluable for finding your slice(s) of the market.

Longevity is paramount to the success of any business

And to evaluate your progress over time there's no substitute for a tracking study. Trackers can assess the competitive landscape, measure brand health, test advertising effectiveness…and more. Beyond the big picture, the broad scope of a tracker also permits deeper dives into important subjects or subpopulations. Along with the power of a tracker comes an important responsibility—to apply knowledgeable and diligent effort in order to ensure consistency of research design and sampling over time.